Marketing Executive, Growth Strategist, and Innovator
Achieving global revenue growth, award-winning product development, and game-changing digital marketing innovations
Jennifer is a creative and motivational marketing executive, who currently heads up product marketing for the fast-growing Training and Certification business at Amazon Web Services (AWS), with deep leadership experience steering digital transformation through organic and inorganic business growth for both entrepreneurial start-ups and Fortune 500 organizations. She contributes to Forbes. Background includes P&L responsibility, business development, product strategy, brand management, as well as leading and inspiring cross-functional and global teams to high performance in growing organizations.
B2B Marketing Strategies
Merger Integration Leadership
Channel and OEM Marketing
Business Growth Strategy
Digital / Online / Email Marketing and ROI Assessment and Analytics
Strategic Partnerships and Alliances
Team Building & Leadership
Public Speaking and Publishing
Shopper / Visitor / Guest Engagement
Jennifer is the head of product marketing for Amazon Web Services (AWS)’s Training and Certification business. Prior to that she served as the Chief Marketing Officer (CMO) of Honeywell's Home and Building Technologies (HBT) division in the Environmental and Energy Solutions (E&ES) business, where she lead innovation and growth in connected homes and connected buildings. Prior to that she was the Chief Marketing Officer (CMO) for the international business of Leyard and also served as the vice president of marketing and product strategy at Planar Systems and Runco International. These roles put her in the center of the technology industry for a variety of vertical markets including digital signage, corporate offices, control rooms, consumer electronics, broadcast, sports arenas, retail, and many more.
A sought after public speaker and mentor, Jennifer is a guest lecturer at Emory University and has spoken at marketing, design and technology conferences like Business Marketing Association (part of the Association of National Advertisers) Mini Conference on Sales and Marketing Alignment, InfoComm, the CMO Club Summit, Technology Association of Georgia's GeekOut on Marketing Technology and Marketing ROI events, PDX Marketing Forum, Digital Signage Expo, AIA Expo, SEGD (the Society for Experiential Graphic Design), and events sponsored by the American Business Journals. She has served on Frost & Sullivan's Growth, Innovation, and Leadership Council (GIL), is a member of the CMO Club, the BizWomen Network, the Network of Executive Women, and Avixa Women's Council, where she co-chairs the Atlanta chapter. She served as a judge for the AMA-PDX Max Awards.
With a career spanning from start-up to Fortune 500, with experience in software, cloud, and electronics hardware, she a business leader, senior marketing executive with public company experience, and mentor who has delivered profitable growth and product innovation.
She has a master's degree in business administration from Pepperdine University and a bachelor's in business and history from Warner Pacific University, where she has been honored as a distinguished alumni (February 2016), and has taken continuing education through Harvard Business School and McKinsey Academy.
Jennifer is a regular contributor on a number of influential blogs and publications and is a regular contributor to Forbes on the topics of sales and marketing alignment and the customer-centric enterprise. See Media Coverage for a complete list.
Jennifer has proudly served on the board of trustees for Marathon Scholars, a non-profit organization who matches high-potential, low-resource students in the 4th grade with mentoring and a four-year college scholarship, walking with them through completion of their college career.
Jennifer cherishes her roles as wife, mother of two, daughter, sister, friend, and volunteer. She and her family reside in Atlanta, Georgia.
All opinions or ideas shared on this website, on social media, or in syndicated publications are her own.
BridgeSpan Media is Jennifer's publishing and media company through which she makes syndicated content available and engages private clients with business consulting, research services, and strategy development.