Jennifer Davis is the Chief Marketing and Communications Officer (CMO) at LEARFIELD, a media, data, and technology leader in college sports. In this role she is responsible for corporate branding, media and industry relations, communications, and for championing college sports fans. Prior to LEARFIELD, Davis served as Amazon Web Services’ head of product marketing management for training and certification driving the adoption of game-changing technology across industries. She served as the CMO for Honeywell’s smart buildings and homes IoT business and the CMO for Leyard International and Planar Systems, leaders in digital signage innovation. She is a former contributor to Forbes on the customer-centric enterprise and author of Well Made Decisions (New Degree Press, 2021). Jennifer holds a bachelor’s in business and history from Warner Pacific University, where she has been honored as a Distinguished Alumni of the year, and an MBA from Pepperdine University. She was honored as a Georgia Titan 100 in 2022 and lives in Atlanta with her husband and two children.
Core Competencies:
Marketing to build brand awareness, affinity, preference, and to support sales, business development, and revenue teams to close and renew business.
Merger and acquisitions: from ideation to due diligence to integration
Brand hierarchies and architectures
Go-to-market strategy and channel and partnership design
Organization design, including recruiting high-performance teams and succession planning
Change management, including vision painting and operational plan alignment
Operational efficiency and success scaling
Building diverse teams and inclusive workplaces
Evaluating strategy through lenses of customer needs, organizational capabilities, market and industry trends, and business economics to arrive at sound conclusions.
A sought after public speaker and mentor, Jennifer is a guest lecturer at Emory University, Samford University, and Georgia Southern University. She has spoken at conferences like CoSIDA’s National Convention, Sports Business Journal’s Intercollegiate Athletic Forum, Collegiate Athletics Leadership Summit, AWS re:Invent, AWS Transformation Day, Business Marketing Association (part of the Association of National Advertisers) Conference on Sales and Marketing Alignment, InfoComm, the CMO Club Summit, Technology Association of Georgia's GeekOut on Marketing Technology and Marketing ROI events, PDX Marketing Forum, Digital Signage Expo, AIA Expo, SEGD (the Society for Experiential Graphic Design), and events sponsored by the American Business Journals. she is a mentor with Pathbuilders and Built by Girls. She has served on Frost & Sullivan's Growth, Innovation, and Leadership Council (GIL), is a member of the CMO Club, the BizWomen Network, the Network of Executive Women, and Avixa Women's Council, where she co-founded the Atlanta chapter. She served as a judge for the Hashtag Sports Creators of Color and the AMA-PDX Max Awards.
She can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin.com/in/jenniferbdavis.
All opinions or ideas shared on this website, on social media, or in syndicated publications are her own.
BridgeSpan Media is Jennifer's publishing and media company through which she makes syndicated content available and engages private clients with business consulting, research services, and strategy development. She also writes and publishes on Well Made Decisions.
