Marketing Executive | Visionary Strategist | Innovator
How do you grow a brand to leadership in its category? How do you aim and enable a sales force for optimal effectiveness? How do you partner with R&D on market leading innovation? How do you take the best of B2B and B2C marketing practices and create a brand of lasting value? How do you take customer and market insights and execute a winning strategy for growth? With creativity, focus, energy, and drive, honed by the know-how gained at Fortune 500 companies and the start-up tech community, Jennifer has done just that.
From growing a new business from $0 to $120M in a few short years to launching award-winning innovations (like transparent displays, architectural and LED video walls, and home theater systems), Jennifer is an instigator of growth. From market-leading sales enablement tools to brand and product line strategies, Jennifer balances short-term needs and tight alignment across sales and R&D with long-term vision. With more than 24 years of commercial experience across electronics, software, and services, she has led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns in a variety of vertical markets including digital signage, commercial enterprise, retail, medical, and education. Whether the strategy called for organic growth, business transformation, or inorganic M&A activity, Jennifer is a business leader who can assess and adapt to optimize enterprise value. She also contributes to the field as a published author and guest speaker on topics of leadership and marketing and volunteers as a board member.
According to Gardner StrengthsFinders, her strengths include Strategic, Maximizer, Positivity, Activator, WOO, and Communication. In other words, Jennifer can see the big picture, knows how to make it better, and is positive it will work. She will get the ball rolling by asking "when can we start?" and "who's with me?" Her bias for informed action, motivational collaboration, and excellent communication has lead to many successes.