Gamification of Driving

Why don’t the makers of hybrid vehicles take a playbook from the wearables and fitness apps space and gamify their cars so that you can compare your mileage to others and compete with your friends to be the most green driver?  Would that create a network effect that might drive more brand loyalty in the space, as the options for hybrids and electric cars continue to grow. 

Read more about companies can take inspiration from other industries to grow their businesses.  Download the free eBook “The Payoff of Paying Attention”.