Five Things a CEO Does

According to former president at SRI who helped launch hundreds of innovation projects and companies, here are four things a CEO must be able to do:

  1. Articulate a clear value proposition.  In the first few sentences or minutes of a pitch to an investor or a customer.  If it takes pages, it is too nuanced and not strong enough.
  2. Prove they’re passionate about the customer.
  3. Demonstrate their ability to build a winning a team.
  4. They must know how to execute

I’d add a fifth one and that is

       5.  Be strong enough to say “no” to good ideas to remain focused on the great idea that                 will lead to substantive results and breakthroughs in the market.

 These are things that professionals in any position should strive to do.