Times Square, that historic and iconic spectacle in New York City, is in a class of its own. It is digital signage on steroids. It has a larger-than-life scale that is awe-inspiring. It has a reputation and historic significance. It is one of the most popular tourist attractions in the city and possibly the world. It’s more famous than its namesake newspaper. It has taken over-development and made it into a feature. And found a way to monetize that over-development with ongoing investment in new equipment and content. Despite similar spectacles in Tokyo or London, it remains a one of a kind.
So, what can this teach us about digital signage in other environments? Be awesome, tie into the uniqueness of the space, and be one-of-a-kind. And use those things to build a business model for success.
So, what can it teach us about innovating our businesses? Be awesome, tie into the uniqueness that is inherent in the space, and be one-of-a-kind. And use those things to build a business model for success.