This month, I presented at the luncheon series for the Portland Chapter of the American Marketing Association (or AMA-PDX). The presentation that I delivered has been reconfigured into an eBook which is now available for free download.
This ebook outlines three approaches for finding inspiration for your business or products in the most unlikely places and shares some case studies. From Charming Charlie retail stores, to the National Basketball Association (NBA), to "So You Think You Can Dance?" on FOX, the stories illustrate how to find new approaches, broaden your perspective, and to make the most out of all of your experiences.