Data is No Match for Narrative

Garr Reynolds, the presentation coach and author of PresentationZen wrote recently on Twitter:

“What I learned from watching US election coverage on cable news today: feelings beat evidence and fact, data are no match for narrative.”

I think this is truer than we’d all like to admit.  Not only in the US election coverage, but in our lives and business.  The story is what anchors and provides meaning to the facts, not the other way around.