If you want your business to breathe and not gasp for the air required for day-to-day operations without unnatural or outside interference, what do you need?  Profit.

If you want the flame of your business is grow, to create more heat and light to attract the attention of an entire industry, what enables that growth?  Profit (or capital from other sources to invest).

If you like what you are doing and the people you are working with, what allows that to continue in a sustainable way?  Profit. 

Profit is not a bad word.  Profit isn’t above everything else, of course. But like oxygen it is necessary.