What Customers Have Taught Me About Being a Leader

Life is an amazing teacher and in business, I have learned more richly from our customers than any other single group.  Here are some of the lessons I have learned.

  • “If something is hard for you to explain, it will be hard for others to understand.”  
  • “Understand how the customer makes money and how you help them make money and then the sale is yours.”
  • “Leadership is as leadership does in front of a customer.”
  • “Leadership is about making and keeping promises.”
  • “Success in life and in business is about managing expectations.”
  • “The customer is always right, according to their perspective.  You won’t be successful convincing a customer they are wrong.  You will only be successful changing their perspective…or having yours changed.”
  • “Customer empathy is the start of any great innovation.”
  • “No one cares about your program, product, or policy.  They just want their problems solved.”

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