Life is an amazing teacher and in business, I have learned more richly from our customers than any other single group. Here are some of the lessons I have learned.
- “If something is hard for you to explain, it will be hard for others to understand.”
- “Understand how the customer makes money and how you help them make money and then the sale is yours.”
- “Leadership is as leadership does in front of a customer.”
- “Leadership is about making and keeping promises.”
- “Success in life and in business is about managing expectations.”
- “The customer is always right, according to their perspective. You won’t be successful convincing a customer they are wrong. You will only be successful changing their perspective…or having yours changed.”
- “Customer empathy is the start of any great innovation.”
- “No one cares about your program, product, or policy. They just want their problems solved.”