It's a classic Dilbert cartoon plot line and sadly is very common in so many companies: misalignment between marketing and sales causing waste, confusion, distrust, and poor customer experience.
Whether you are a CEO, head of marketing, or head of sales, find out what misalignment may be costing you and steps you can take to bring the customer back into the center of your business strategy and get sales and marketing working together in active partnership to grow the business.
See a recent presentation that I gave for OnConferences here.