“Working on the business recognizes that the business is a thing unto itself. The business is a product that results from our purposeful creative, or alternatively, it is the default result of our subconscious neglect. Like the engine of a car, the business is a mechanism that exists to solve a problem, provide a service, and do a job. And like an engine, if it is not serviced, maintained, and improved, it will fail and become obsolete.” – Shane Jackson