Complexity: Friend or Foe

Seems to me there are two kinds of businesses: the first relies on reducing complexity and costs and delivering a simple proposition to customers and the second relies on charging a premium for delivering something unique, special, or otherwise differentiated.  The role of the business leader is to pick one.

And maybe Gretchen Rubin was right when she suggested there were two types of people.  The type that group people into two types and those who don't.