Ideas vs Opportunities

In her book, You Can Kill an Idea, But You Can't Kill an Opportunity author and consultant, Pam Henderson, contrasts ideas to business opportunities and creates a framework for exploring and developing opportunities.  In her vernacular, ideas are the proverbial shiny objects that are tactical in nature and might distract an organization from the real opportunities before them.

As a bit of an "idea factory" myself I do find it important to keep the business goals ever present.  After all, creativity can be waste, unless the unique and original ideas are valuable to your customers or lead your organization forward.