Viewing entries tagged
market research
“Do the right thing before figuring out how to do it right.” – Shane Jackson
You can know all the techniques for fishing, but be on a lake with no fish. You can know all the approaches to marketing or sales success, but not be focusing on a market that is big enough or a customer problem that is not solved in some other way.
“Markets generally figure out how to deal with problems of supply and demand.” – Levitt and Dubner
Prior to the official start of InfoComm 2018, Avixa will host the first ever Integrated Life conference. On the afternoon of June 5th, Jennifer Davis, on behalf of her consulting business, BridgeSpan Media together with Canvas Research, will share some new and exclusive research conducted for this event.
In May 2018, a small sample of high net worth US households were surveyed highlights were shared at the conference. This summary research was conducted to inform a larger study that is being designed to delve deeper into trends, purchase motivations, and to provide a larger sample that would allow for regional insights (as homeowners in Dallas or Los Angeles face different issues than those in Chicago or Manhattan).
Use the Contact form on this website (or a direct message via Twitter) to express interest in the full research report once it becomes available. It will provide insights for the whole value chain from manufacturing brands to integrators and resellers providing local design, installation, and support.
Contact the research team at Avixa to share your interest in the residential market, as we partner with them on these efforts.
