“If you don’t believe your story ain’t nobody else going to.” – DeVon Franklin
Viewing entries tagged
storytelling
“The stories we tell ourselves run deep.” - Lynch, McNicol, and Thrall
“Marketing is about values. It’s a complicated noisy world and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” – Steve Jobs
See more on branding in this article, Building Brands. Not Hard. Difficult!
“The role of the modern leader is turning data into stories and focusing actions and resources to these stories. Story is strategy.” – Jennifer Davis
Garr Reynolds, the presentation coach and author of PresentationZen wrote recently on Twitter:
“What I learned from watching US election coverage on cable news today: feelings beat evidence and fact, data are no match for narrative.”
I think this is truer than we’d all like to admit. Not only in the US election coverage, but in our lives and business. The story is what anchors and provides meaning to the facts, not the other way around.