5 Ways to Tame the Animals You Work With

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5 Ways to Tame the Animals You Work With

A lot has been written about biomimicry and the inspiration that product designers get from studying nature — the skeletal structure of a flying squirrel informing the design of drones or the layered butterfly wing to help create optical coatings for displays. And I’ve been thinking about how interpersonal relationships also mimic the natural world. Some days, especially stressful ones, I am reminded that we are all animals and need to find ways to work with animals.

Below are five common animal defense systems that I’ve seen demonstrated in the workplace (and, certainly, in myself) that might help us tame our instincts (which have both benefits and cause problems) and our environments. By better understanding ourselves and each other, we can better react to perceived threats and leverage our natural abilities to overcome conflicts and work better as a team.

Cobra: When threatened, the snake rises up and make itself look bigger to scare away would-be predators. In our relationships, this shows up as verbal defensiveness. In a business setting, people who mimic cobras often change their posture stand and speak loudly to exude confidence, and often interrupt others. Their emphatic statements might be so persuasive they parade as facts. At their best, they provide passion, clarity and a sense of mission to their team. At their worst, they can be bullies or manipulators. They do all of this in order to put the idea forward more aggressively when others object, and can become dogmatic.

If you are a cobra:   When you feel like you need to be bigger, louder, or more aggressive, consider instead the power of gentle persuasion and the need to listen completely to the other side before reacting out of impulse. I must admit that I have cobra tendencies and would be served by choosing not to react, but rather to respond thoughtfully when under pressure.

If you are working with a cobra: As a cobra, I respond well when teammates push back with new data points and different perspectives. I would encourage colleagues not to let the scary hood or confidence dissuade them from presenting an alternative views. Cobras can be poor (or incomplete) listeners and need people to tell them the truth and help them refine their gut feelings (which trigger the defense mechanism) to help others see their perspective without feeling threatened.

Turtle: The turtle has been immortalized in folk tales as a slow-moving, methodical animal. An animal who wears his defense mechanism on his sleeve, literally. When threatened, the plodding animal gives up any forward progress, to recess into his shell and hide until the threat has passed. I have seen this pattern many times in my colleagues or team mates, a slow-and-steady person, who only agreed to change on a step-by-step basis and will retreat into their shells until everyone can just agree and get along. As turtles don’t need facts to retreat into their shells, they might not even be able to articulate in words what threat is perceived and what might result from the threat. At their best, they provide a comprehensive, well thought out plan and long term direction. At their worst, turtles procrastinate deadlines and decisions, which stalls progress and can delay results.

If you are a turtle: When you feel the temptation to retreat, assess the real threat. Consider the consequences of the worst case scenario and the benefits and drawbacks of making a change. Consider talking to someone who has a bolder approach for their advice. The goal is to determine if there is a way to step out of your comfort zone and start the changing process, or if the threats must be resolved before you leave your shell.

If you are working with a turtle: I have found communication to be key to effectively team with a turtle. It is important to be proactive with the turtle before the defense mechanism is triggered by a complaint or concern. Break down the larger projects and priorities into their pieces, showing the step-by-step processes and how to mitigate risk along the way. Clearly outline roles, responsibilities and decision makers so the turtle knows who to connect with if questions and or suggestions arise.

Electric Eel: The electric eel is ready with 600 volts of electricity to dole out to any would-be predator. There is no negotiation or posturing. There is no hiding. There is only attack. I have certainly worked with many eels. Eels are sharp — armed with data, analysis, and opinion, the eel can unload on anyone who disagrees with them with a current of logical arguments and justifications. They can have a tendency to belittle others, leaving them writhing on the ground after an encounter. At their best, eels are knowledgeable and persuasive. At their worst, they use the threat of retaliation as a deterrent to keep people from disagreeing with them, often unwittingly. Gliding along in their own “everyone agrees with me world,” they may not know that people are not being honest with them or alerting them to potential issues.

If you are an eel: I would encourage you to balance your initial approach with a committed desire for long-term relationship. Think about the person, not just the power you have. You might win the argument with a co-worker and force others into submission, but that isn’t good teamwork. Remember that the focus of your energy should be positive encouragement, not disparaging comments. Make sure you wield data, not shame.

If you work with an eel: Make sure you do your homework. Know your stuff and be prepared for a sting. Dig into the data with them, which might help get the eel on the same side of the negotiating table with you, rather than see themselves in an adversarial role.  And if you get stung, there are several approaches to take, but the one that will lead to the most respect is to stand up for yourself. It may be extremely hard, but the bravery it takes to say “that’s not okay” and “here is how you should have responded,” can take the amperage out and put you back at a power parity with your eel colleague.

Sea Cucumber: This very strange animal has an unusual defense mechanism: it surrenders. The highly pliable organism can break itself into pieces, sacrificing body parts (including organs) to a predator until the predator is preoccupied and the sea cucumber (or what is left of it) can get way. It wants to end the conflict as soon as possible and retreat to where it can heal. In the workplace, these are often the soft spoken colleagues who are less likely to take a contrary (and never a combative) view with the group. They are eager to please and just want everyone to get along and mind their own. The problem with this approach is that their valuable perspectives are never shared, which does harm the team and empowers more aggressive colleagues. At their best, their empathy and willingness to pitch in can help the team complete tasks. At their worst, they can be an easy target and take the brunt of bullying.

If you are a sea cucumber: Think about how you can best engage and give your ideas without having to sacrifice yourself. Have confidence that the team deserves your participation. Also, consider that the relative costs of speaking up in the moment is more effective and valuable than having to nurse wounds or regrow body parts later.

If you work with a sea cucumber: I find speaking with reclusive teammates is most beneficial in a 1:1 or smaller setting. If I see that a colleague has taken a brunt of tension-filled meeting and not spoken up, I try to draw them out of their tendency of self-sacrifice to encourage them communicate their ideas and perspectives.

Grizzly Bears: One of the few animals with no natural-born predators, I think we can all learn from the grizzly bears to be a more effective team. Unarmed, even a clever human can’t beat the bear. She doesn’t have to inflict, hide in the woods, or rise up to scare away people to stay alive, because she is capable of all of those things. She doesn’t have to be defensive, because she has power.

By recognizing our own characteristics, we can combine our natural strengths to harness the confidence of the cobra, the thoughtfulness of the turtle, the healing powers of the sea cucumber, and the knowledge of the eel. By leveraging our defensive tendencies into powerful tools, we can be a team of grizzly bears — working together to influence others, to excite change, to achieve greatness. 

The work of taming your environment begins with taming yourself. Recognizing your own tendencies and looking for ways to soften your bite or stand your ground might make all the difference. It’s a lesson we are all learning and adaptations we are all making in our effort to team better.

This article was published on LinkedIn Pulse.  

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Words and World Views

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Words and World Views

Some people speak of breaking through barriers and others talk about building something of themselves.  Both are true, but the word choice is telling.

In an interview with artist and activist, Molly Crabapple in the Smithsonian magazine (April 2016), she talked about the “jaggedness goading you on.”  The success that she found in her life and career wasn’t easy to come by.  There was a lot of rejection and barrier busting.  She talked about finding cracks in the wall and the power of persistence.  “But I think that sort of pain,” she said, “are the parts of you that are most interesting in a lot of ways.  They’re the parts of you that give you motivation to keep creating art and keep fighting.”  An analogy of destruction is reflective of a world view that says it is “me versus the universe.”  

In contrast, others talk about building something, brick on brick.  Using construction terms, they think of creating an edifice.  Something beautiful and interesting and lasting.  It is a different kind of pain.  A pain focused on legacy.  Building something comes from a world view that says that anything is possible.  And that the world is ready to accept what you have to build.

How do you describe your own accomplishments?  What does that say about your world view?
 

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Being Content With Your Content: How to Know If It's Time to Change

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Being Content With Your Content: How to Know If It's Time to Change

Several years ago, I penned a song entitled “Content” [kuh n-tent] that was all about being satisfied.  Everyone pronounced it “content” [kon-tent] and thought it was a placeholder for the actual title. It’s a little ironic actually. Is a musician every content with his or her pieces? Marketers, too, often find themselves asking this question often: am I content with my content?

Author and historian, A. Wyatt Tilby, first used the expression “content is king” in 1914. However, he wasn’t referring to copy, video or audio, but rather to being satisfied. We think of this as a positive thing today, but Tilby spoke of the British monarchy when content was a derivative of “constrained” or “contained.” So, for a royal, their content audience was captive. Literally.

So, how do you keep your audience’s captive attention? By taking innovative and fresh approaches that keep readers informed, entertained and empowered to do more in their daily lives. Here are five ways to know if you can be content with your content or if it is time to change:

1. You are excited for others to read it

This may seem obvious but if the content doesn’t excite you – as the subject matter expert – it isn’t the right approach or needs more work. No matter your profession, we are all called to write and persuade or inform others from time to time – be it a manager, coworker, customer, patient or client. For some, writing is all they do in their jobs, and it comes naturally. For others, it’s a dreaded task. The key is to find opportunities to write about subjects that excite you. When you do, it becomes easier to create content with which you can be content. You may need to stretch the boundaries of your writing comfort zone, and research for supporting sources. But in doing so, the content will be strengthened and ultimately, professional expertise will be heightened. Now, if that isn’t exciting, I don’t know what is.

The key is to find opportunities to write about subjects that excite you.

2. Ask a trusted, skeptical colleague to review

Before you hit “go live” on any piece of content, seek out your most trusted, skeptical colleague to give it a thorough review. He or she needn’t be an expert in the topic of the piece, but you do want their unbiased and honest opinion about the aesthetics, clarity, and audience-perceived value of your content. Does the headline grab the reader and pull them in? Is it true to the “meat” of the piece or is it simply click bait? The latter, while a heavily used tactic these days, can damage your credibility with your audience. Take in all feedback and make adjustments to your content to ensure your audience has the utmost opportunity to engage with, and derive meaningful takeaways.

3. The content has been active for more than three months

Now, let’s talk about the “lifespan” of an effective piece of content. Once you have your ad, whitepaper, blog or video “in the wild,” and your audiences are consuming it, you’ll want to consider how long to promote it. The duration may vary according to the traffic it gets and the resonance of its message with the intended audience. If the piece – whether being promoted via paid venues, or lives organically on your website – has been running for three months or more (or you can’t remember when it was changed), it is probably time for an update. The best way to remain content with your content is to ensure your audience doesn’t have a chance to get bored.

4. It has been seen by your core customers more than seven times

Closely tied to recommended lifespan of your content is the marketing “Rule of Seven,” which states that audiences need to see your content seven times to remember and/or take action on it. If the content is compelling, it can make an impact sooner than seven times. If the content is run-of-the-mill, it can be seen more before becoming redundant. If you’ve used the content in your rotation at least seven times, it’s a good practice to change the content before it becomes too familiar and easily tuned out.

5. The Call to Action is no longer effective

“Call to Action” (CTA) defines the desired behavior of the viewer: buy the product, watch this movie, or shop this store. Although it can be difficult, it is important to measure the results of your content based on your CTA. Pay attention to the messages your audiences are sending to you via the CTA: e.g., are they opening your emails; are they clicking the links; are they visiting your page to learn more; are they sharing or commenting on your content? These are all important indicators of message and content resonance. Monitoring the results of your CTA helps you understand if your CTA is compelling enough, or perhaps it is time to refresh the content.

This article was originally posted on Leaders In Heels

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Data is No Match for Narrative

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Data is No Match for Narrative

Garr Reynolds, the presentation coach and author of PresentationZen wrote recently on Twitter:

“What I learned from watching US election coverage on cable news today: feelings beat evidence and fact, data are no match for narrative.”

I think this is truer than we’d all like to admit.  Not only in the US election coverage, but in our lives and business.  The story is what anchors and provides meaning to the facts, not the other way around.
 

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Why does Amazon buy cardboard?

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Why does Amazon buy cardboard?

Amazon must be a huge consumer of kraft cardboard. We have a model in which product is shipped in cardboard and then, in most communities, is picked up at the curb for recycling. Why don’t we turn this around?

Why aren’t the deliveries made in something akin to a mailbox, but for packages. With limited packaging (ie, soft packaging, reusable totes, etc) and then we have curbside or community drop off of goods? 

Today the brick and mortar retail world relies on customers picking up goods from a store and trashing the packaging at home. What if it was the opposite? The goods were delivered to the home and we dropped off the packaging (on our own schedule). As tools like Amazon become more ubiquitous, the infrastructure for curbside reusable pick-up is a natural next step.
 

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Speak in Numbers. Build the Story.

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Speak in Numbers. Build the Story.

Often passionate leaders and visionaries resist expressing their vision in quantitative benefits.  Although the story narrative around customer benefits is very important and can lead to the kind of sticky, emotional connection that everyone strives for, if you can also quantify the benefit in terms of dollars saved or earned, time saved, injuries or deaths prevented, or other outcome improvements, the message is much stronger and more credible.  I recently heard Norman Winarsky, author of If You Want to Change the World, express it well when he said “the more you can quantify the benefits, the more customers will understand.”  Numbers don’t stand on their own, typically, but they are a strong pillar on which to build the story.
 

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Just Do It

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Just Do It

“The talking about the thing isn’t the thing.  The doing of the thing is the thing.” – Amy Poehler

If it is an epidemic to have people confuse activity with results, then it is even more tempting to confuse talking about work with actual work.  Talking about what you are going to do is not doing it.  Only doing it counts.  

Talking about what you should have done is even worse.  It’s not work and will never result in work, unless your work is time travel.
 

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You are Gold: the cost of paying attention

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You are Gold: the cost of paying attention

In the world of advertising sponsored media (starting with the TV and extending now to games and apps on our devices), the attention we give is what is being sold to the brands sponsoring the content.  Our attention is for sales.  We don’t use the apps.  They are using us.  We might be thinking we are mining for gold in Minecraft, but in fact, we are the gold.  Our attention being traded for revenue.

Mara Zepeda and Samuel Hulick recently calculated the value of our attention on the Facebook platform using their current ad rates.  They estimated that our attention on the platform is being sold to advertisers for something like 12-cents an hour.  Apparently, that is what our attention is worth.  And frankly, it is worth even less, because we are not the one earning.

We should pay attention to what we pay attention to because they aren’t paying you for attention.  Make sure the value you are getting is worth the gold you are trading.

 

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Customer Feedback

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Customer Feedback

Nothing beats customer verbatims.  Marketing teams might roll-up feedback from surveys.  Sales teams may advocate for their accounts.  But nothing is more powerful than the words (or video) of a customer talking about their experience.  Find more ways to get that into the organization and your products will be better and your customers more loyal.

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Fighting for Diversity: from the room where it happens

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Fighting for Diversity: from the room where it happens

By now, you all have seen fearless girl statue by Kristen Visbal that State Street Global Advisors placed facing down the bull on Wall Street to bring visibility to the lack of diversity on corporate boards of directors.  The symbolism of a girl facing down the charging bull and sticking up for herself is resonating and it has already become a popular tourist attraction in New York City as girls line-up to strike a super hero pose alongside their bronze muse.

Although the statue appears to be defiantly advocating for herself, I can tell you from experience the real key to gaining diversity on boards is to have white, middle aged men take a stand and fight for diversity.  Capable women, people of color, and other minority groups require advocacy from inside “the room where it happens” (to quote my favorite political hip hop musical, Hamilton).  Seats at the table are advocated from peers within that room and within the leadership ranks that exist. 

This year, I joined the Leadership Search Committee for InfoComm International, the trade association for the commercial AV industry.  In this role, I am working with a team who is tasked with identifying talent to fill critical committee leads, board positions, and officer roles for the organization.  The committee’s conversation has focused on making sure that the nominees is capable, high integrity, engaged, and willing to serve and that we are building the leadership pipeline to preserve and growth the organization into the future.

As we work on the appointment recommendations and election slates for the coming year, we are really challenging ourselves to be strategic and find geographic, racial, gender, and company type diversity to the leadership pipeline.  In a male-dominated technology industry, diversity doesn’t happen without conscious and disciplined effort.  I am inspired by my committee peers, both men and women, who are doing the difficult work of developing industry talent and encouraging people to serve and lead. It requires determination and persistence.  It requires resourcefulness to find the qualified candidates that also represent diverse perspectives.  It, like other good things, requires struggle to achieve and is best accomplished together.

The InfoComm organization is an example of one who is very purposeful about building their leadership pipeline and thinking long-term about what is best for the organization.  Other organizations and companies who take this approach reward their stakeholders with great returns.  I applaud the work that is being done both on non-profit and commercial boards across the country and the world, the world many of you are spearheading, to add diverse perspectives to their governance: those who are daring to grow talent and advocate for opportunities for that talent to serve.  Fearless, indeed.

Originally published in LinkedIn's The Pulse

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Skidding in Broadside

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Skidding in Broadside

“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!” - Hunter S. Thompson

 

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Here Are Ten Ways to Listen More

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Here Are Ten Ways to Listen More

"The key to learning is listening. It was great to talk to CEO World about this important topic. I confess I'm still learning to apply my own advice here, so I'd better listen up!"

Everyone knows that great leaders are great listeners. But as senior level professionals, our opportunity to listen diminishes as we are the people in the room that introduce new ideas, present plans, answer questions. When we do listen, many of us are guilty of preparing our response, thinking about the implications, or predicting what the speaker will say next, instead of truly listening.

How can we tap into the thoughts from our staff? Here are ten ways that you (and I) can listen more.

1. Stop talking.

When someone is speaking to you, let them finish their entire thought before responding. It sounds simple, but it is harder in practice. Even when we agree, we often interrupt to show we understand the point by talking over the speaker before they have finished their thought. In disagreements, we might talk over the person to communicate our counter viewpoint. But when you stop talking and better yet, pause before you respond, you will likely hear something in that last trailing sentiment that you might not have heard if you had interrupted to rush your reply.

2. Advocate for the person speaking.

As you master the skill of refraining from interrupting, you will notice how often others interrupt. Be an advocate for the person speaking – not necessarily agreeing with their position but asking others to let them finish their statement.   

3. Don’t multitask.

In our fast-paced society, multi-tasking is celebrated. But to truly listen, the person speaking deserves our full attention. Be fully present throughout the conversation by taking notes and asking follow up questions as needed. By focusing on their words instead of using the time for other responsibilities, we can be more productive in that moment, gaining more clarity for that topic and potentially save time in the future by eliminating misinterpretation.

4. Let someone else lead the conversation.

As senior level professionals, we are inclined to determine the topic, set the agenda and carry the conversation. But when we let someone else lead, whether it be a meeting, group discussion or 1:1, we can empower others voices to be heard while giving ourselves an opportunity to stop, listen and reflect.  By being fully present in the moment with the person speaking or leading the conversation you communicate respect and encourage leadership amongst your team members.

5. Ask open ended questions.

When my kids started in school, I would ask them about their day and get brisk “it was fine” or “good” answers. I asked a friend how he got his teenagers to share details of their day and he recommended starting the daily conversation with a story starter, such as “I dropped you off at school, then what happened?” With a storytelling prompt, I found that it was easier for the kids to recall details about their teacher, friends, lessons and activities. In business, this technique works well as you lead people through a timeline, putting them in the moment and likely down a path you wouldn’t have heard if the question could be answered with one word.

6. Be open to old ideas.

As senior professionals, we’ve experienced many of the same situations repeatedly and original ideas and solutions are far and few between. When we hear an idea we’ve already proposed to colleagues or a solution have tried ourselves, we tend to stop listening, often interrupting the speaker with a statement “we already did that.” But if we take time to listen more, we can consider how the environment, products, and other variables have changed since our last attempt. If the context has changed, we might have a solution that could work again or for the first time. By listening more effectively, we can open ourselves to old ideas.  

7. Repeat back what the person said.

Reflecting listening skills are a tried and true method for increasing understanding and empathy. By summarizing the speaker’s thoughts in their own words, you demonstrate that you are engaged and understand their statement. If there is a misinterpretation, summarizing gives the speaker an opportunity to clarify and continue the conversation knowing you are both on the same page and leading to a more productive outcome.

8. Create environments to listen.

One reason we might not hear from our team is we haven’t made the time to listen. Schedule meetings and secure a meeting place that allows for conversation. If there is a specific topic you want to learn about, share a few questions before the meeting, kick off with a reminder of those questions, then stop talking and start learning. Scheduling your undivided attention shows your commitment to listening to your employees.  

If it’s not possible to meet individually, schedule small group meetings, regularly host open office hours, or make time at the end of a team meeting for open Q&A. Dedicating consistent time to listen to your team, shows that you value their opinions and want to learn from their areas of expertise.

9. Listen with your eyes.

A small child asked his mother if he could tell her a story while she was cooking. The mom responded “sure” but didn’t move her eyes from her cooking task. Moments later she looked down and asked why he wasn’t telling her the story and the boy responded “you weren’t listening with your eyes.”

Maintaining eye contact with the speaker demonstrates they have your full attention and allows you to pick up on their body language – their passion and excitement or their uneasiness about the topic. Listening with your eyes as well as your ears gives you clues to how the speaker is reacting to their own words and gives you greater insight.

10. Act on the conversation.

Perhaps the real value of listening more is the response it elicits. After the conversation, take time to think about the learnings – write down thoughts and any action items. Commit to following up with the person, even if you don’t have an immediate update – circling back to reference the conversation shows that you listened and have learned from what was shared.

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The Instagram Life

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The Instagram Life

I heard Joey Harrington, the famed college quarterback who floundered in the NFL, talk recently about failure and not living up to expectations.  He mentioned the challenges of having “Instagram life” and trying to keep up with the virtual Joneses.  To illustrate his point, he showed the mocking social handle @SocialityBarbie, where the Mattel doll was placed in “typical”, white-washed posts online to mock how people aren’t authentic online.  If you haven’t seen it, it’s definitely worth a look and a laugh.

But a more serious thought occurred to me.  I was struck by the interesting phrase, “Instagram life.”  Instagram is a platform, sure.  It’s a social technology, sure.  But it’s also a brand.  What other technology brand gives you “life”?  I’ve never heard someone refer to their “Whirlpool life,” or their “Arco life” or their “TiVO life.”  No, it’s an Instagram life.  Or a Facebook life.  Or perhaps even a LinkedIn life.  The platform where a corporate brand and a person’s identity combine into something resembling…well, neither.

As I reflect on this, I think any “life” that is so one-sided as to only show the good, is no life at all.  We all know heartache and the lessons that disappointment have taught.  Any “life” that can be seemingly controlled, curated, and “hashtagged” (is that a verb yet?), isn’t a life.  Real life is famously (and infuriatingly) uncontrolled, filled with surprises (both good and bad), and defies simple labels.  Unlike an “Instagram life,” real life is neither “instant” nor just a “gram” (ie, a communication).  It is an experience of sorrow and triumph and better lived together.  Not socially (as in social media), but socially (as in human connection).

 

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