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Intro


Intro


jennifer's events

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Defining


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Defining


Marketing Executive |
End-to-End B2B Growth Strategist | Innovator in Electronics and SaaS | Forbes Contributor

Passionate about building better businesses. Creative, motivational growth leader and B2B marketing executive with an outstanding track record of driving the top line and profit conversion through organic and M&A growth, improving market share, building high-performance teams, and advocating for the customer.


From growing a new business from $0 to $120M in a few short years to launching award-winning innovations (like transparent displays, architectural and LED video walls, and home theater systems), Jennifer is an instigator of growth. From market-leading sales enablement tools to brand and product line strategies, Jennifer balances short-term needs and tight alignment across sales and R&D with long-term vision. With more than 15 years of commercial experience across electronics, software, and services, she has led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns in a variety of vertical markets including digital signage, commercial enterprise, retail, medical, and education. Whether the strategy called for organic growth, business transformation, or inorganic M&A activity, Jennifer is a business leader who can assess and adapt to optimize enterprise value. She also contributes to the field as a published author and guest speaker on topics of leadership and marketing and volunteers as a board member.  She contributes to Forbes on the topic of marketing and sales alignment and the customer-centric enterprise.

She can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin/in/jenniferbdavis.

According to Gardner StrengthsFinders, her strengths include Strategic, Maximizer, Positivity, Activator, WOO, and Communication.  In other words, Jennifer can see the big picture, knows how to make it better, and is positive it will work.  She will get the ball rolling by asking "when can we start?" and "who's with me?"  Her bias for informed action, motivational collaboration, and excellent communication has lead to many successes.

Services

Resources

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Creativity


Seeing the future and how the pieces fit together.  Improving things with
energy and ideas. Positively believing in what the team can accomplish.  
The urgency of the start.  And wanting others to join in the fun.  
That is my winning formula for success.

About Jennifer

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Creativity


Seeing the future and how the pieces fit together.  Improving things with
energy and ideas. Positively believing in what the team can accomplish.  
The urgency of the start.  And wanting others to join in the fun.  
That is my winning formula for success.

About Jennifer

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Possibilities


Understanding how the score is kept is critical for focus.  
One should never be apologetic for being a business person,
who is also creative.  That is the winning mix.

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Possibilities


Understanding how the score is kept is critical for focus.  
One should never be apologetic for being a business person,
who is also creative.  That is the winning mix.

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Design


A contagious idea factory knows that all great ideas will suffer if not
combined with fantastic story telling. 
Stories that turn meaning into message.  Message into medium.  
Medium into magic.

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Design


A contagious idea factory knows that all great ideas will suffer if not
combined with fantastic story telling. 
Stories that turn meaning into message.  Message into medium.  
Medium into magic.

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Action


Action has transformative power.
Begin it now.

About Jennifer

Specialties: executive leadership, B2B marketing, corporate strategy, product management, strategic marketing, new product category creation, organization development and training, mergers and acquisitions (M&A) due diligence and integration, digital marketing, audio-video, AV, B2B2C marketing, digital transformation, new business development, sales operations, marketing operations, customer service, brand positioning, product marketing, market and consumer research, digital signage, electronics, manufacturing companies, industrial companies, healthcare, medical devices, channel marketing, marketing operations, demand generation, board leadership, integrated marketing, customer journey, customer lifetime value, executive presentations, board service, public speaking, SaaS, business consultancy, customer success, thought leadership, sales enablement, high performing teams, communications, sales and marketing alignment, P&L, customer-centric enterprise, blogging, PR, analyst relations

SCROLL DOWN

Action


Action has transformative power.
Begin it now.

About Jennifer

Specialties: executive leadership, B2B marketing, corporate strategy, product management, strategic marketing, new product category creation, organization development and training, mergers and acquisitions (M&A) due diligence and integration, digital marketing, audio-video, AV, B2B2C marketing, digital transformation, new business development, sales operations, marketing operations, customer service, brand positioning, product marketing, market and consumer research, digital signage, electronics, manufacturing companies, industrial companies, healthcare, medical devices, channel marketing, marketing operations, demand generation, board leadership, integrated marketing, customer journey, customer lifetime value, executive presentations, board service, public speaking, SaaS, business consultancy, customer success, thought leadership, sales enablement, high performing teams, communications, sales and marketing alignment, P&L, customer-centric enterprise, blogging, PR, analyst relations