Marketing Executive |
End-to-End B2B Growth Strategist | Innovator in Electronics and SaaS | Forbes Contributor
Passionate about building better businesses. Creative, motivational growth leader and B2B marketing executive with an outstanding track record of driving the top line and profit conversion through organic and M&A growth, improving market share, building high-performance teams, and advocating for the customer.
From growing a new business from $0 to $120M in a few short years to launching award-winning innovations (like transparent displays, architectural and LED video walls, and home theater systems), Jennifer is an instigator of growth. From market-leading sales enablement tools to brand and product line strategies, Jennifer balances short-term needs and tight alignment across sales and R&D with long-term vision. With more than 15 years of commercial experience across electronics, software, and services, she has led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns in a variety of vertical markets including digital signage, commercial enterprise, retail, medical, and education. Whether the strategy called for organic growth, business transformation, or inorganic M&A activity, Jennifer is a business leader who can assess and adapt to optimize enterprise value. She also contributes to the field as a published author and guest speaker on topics of leadership and marketing and volunteers as a board member. She contributes to Forbes on the topic of marketing and sales alignment and the customer-centric enterprise.
According to Gardner StrengthsFinders, her strengths include Strategic, Maximizer, Positivity, Activator, WOO, and Communication. In other words, Jennifer can see the big picture, knows how to make it better, and is positive it will work. She will get the ball rolling by asking "when can we start?" and "who's with me?" Her bias for informed action, motivational collaboration, and excellent communication has lead to many successes.