Marketing holds the potential to drive business strategy and growth for the long-term, but only if you have the right talent in your organization.
I had a chance to share some thoughts and techniques on how to hire marketers with great strategic thinking and business skills to build out your leadership teams. This keynote presentation is now available on OnConferences, a virtual conference featuring business leaders across multiple industries and functional disciplines.
In this talk, I share the advice I give to CEOs when they are hiring marketing talent. This same advice applies up and down the organization to make sure you have the strategic horsepower to fuel your growth.