Jennifer Presents at Virtual Keynote on Sales and Marketing Alignment

It's a classic Dilbert cartoon plot line and sadly is very common in so many companies: misalignment between marketing and sales causing waste, confusion, distrust, and poor customer experience.

Whether you are a CEO, head of marketing, or head of sales, find out what misalignment may be costing you and steps you can take to bring the customer back into the center of your business strategy and get sales and marketing working together in active partnership to grow the business.

See a recent presentation that I gave for OnConferences here.

Jennifer to Speak at GeekOut on Marketing Technology

Proud to be among the speakers inspiring innovative and impactful use of digital to drive customer engagement and company growth at the Technology Association of Georgia's GeekOut on Marketing Technology later this month in Atlanta, Georgia. 

Register and find out more at http://www.tagonline.org/events/geek-out-marketing-technology/

I'll be speaking on "Pixels in Places: Digital Marketing Hits High Street in Customer Experiences That are Worth Sharing," sharing how technology in physical environments can further other marketing initiatives when it is considered as part of the larger customer journey.

Other topics of the day include the following:

• Feeding the Beast: Content Ideation Tools and Case Study (Vlink Solutions)
• Keeping the Lights on – How Martech Helps (GE Power)
• The Intersection of MarTech & FinTech (Kabbage)
• The New Frontier of Channel Management (Schneider Electric)
• B2B Customers Are People Too! (NanoLumens)
• Fueling Growth with Technology, Process and People (QASymphony)
• Maintaining High Touch in the World of High-Tech Marketing (Amy Walker Consulting)
• Managing a Centralized Tech Stack in a Hyper-Growth SaaS Company (SalesLoft)
• Cutting Edge Marketing Technology Needs a Classic Foundation (PRGX)
• Meet Me at the Intersection of Art and Science: How to Monetize Marketing Through Technology (Metric Marketer)
• Strategy Led Technology Selection: What Agencies and Clients Need to Understand (rDialogue)
• Engaging Buyers with Digital Mental Darts: Bridging Sales and Marketing with Reverse CRM & Viewer Analytics (Equifax/iFolio)
• Marketing Technology Tools and Trends (The Swarm Agency)
• Marketing vs. Technology:  Evolving Landscape and Skills to Succeed (Tropical Smoothie Cafe)
• The Rules of Audience Engagement for Immersive Technology  (Launch)

See you on the 24th!

Can You Afford Your Affordance?

Thaniya Keereepart, who runs the business of TED on apps, recently spoke about the use of design principles to change the way we interact with each other. 

She explained the idea of affordance.  It’s a user design idea that the look of something tells you how to use it.  A door knob or dial tells you to turn.  A button was designed to be pushed.  A handle to be grasped. 

The same could be true of people.  She says that the language we use in an email, the posture we assume in a meeting, and the space we take up in the room can all impact how people interact with us. 

Just like design begins with objectives, if each of us asked ourselves “what do we want?” and “how do I want to come across?” before meetings or presentations, we would likely get better results.

There are dozens of books about executive presence and TED talks about goal setting, language, and power, if you need some inspiration.

Presentation

"If you are doing your presentation right, no one will know or care what software you're using. It's not about the tools. It's about the meaning." - Garr Reynolds, @presentationzen