Six Reasons Why Women Execs Should Volunteer

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Six Reasons Why Women Execs Should Volunteer

As a professional woman, you’ve probably dreamed of making an impact in the community, beyond your role as an industry leader or executive. “If I only I the time,” you might have told yourself, “I’d tackle world poverty. Or start a nonprofit foundation. Or work on a cure for cancer.”

Indeed, women are the nation’s most prevalent volunteers, with more than 28 percent giving their time, compared to 22 percent of men. Part of the reason may be that women intuitively understand that their responsibilities extend beyond payroll and profits. “Women are hard-wired to be engaged in their communities,” says Dr. Val Hannemann, a psychologist in Flagstaff, Ariz. “Volunteering connects women. They share, they compare, and they adopt new strategies to make a difference in the world.”And let’s not forget, most volunteers are recruited by volunteers and so women have a tendency to invite their female networks to engage in their projects.

Yet the reality is that many women who volunteer their time work part-time or not at all. In fact, women who are primarily care-givers or homemakers can become “professional volunteers.”On the other hand, time can be a major issue for professional women, who may have less flexibility in their schedules or priorities. If you’re like a lot of working women, you’re probably already juggling family, children, and your health —in addition to a demanding job. Yet if you haven’t carved out the time to volunteer, it may be time to reconsider. Yes, making the world a better place is important for its own sake. But it’s also a critical part of your professional development strategy. Here are six reasons why you should make the time:

  • You’ll build your experience base

    Volunteer work can play an important role in helping you get the experience you want in your career. These opportunities provide great opportunities to learn new skills, interact with mentors, and build your portfolio. And, of course, you can list volunteer opportunities on your resume and LinkedIn profile, alongside your paid work.

  • You’ll expand your network

    The old adage, “It’s not what you know, but who you know” is true. Furthermore, it is really about who knows you. Volunteer opportunities allow you to build relationships outside your normal circle of friends and colleagues, helping you to broaden your network of folks who have had positive interactions with you and are inclined to think of you when opportunities arise.

  • You’ll broaden your perspective

    By working with a different set of people and challenges, you’ll inevitably widen your perspective. Volunteering can pull you out of your comfort zone, forcing you to tackle new problems from different angles. It can also give you profound new perspectives that can shape both your approach to life and the way you show up on the job.

  • You’ll hone your leadership skills

    As a volunteer, you can do things that an employee can’t. You can work outside the organization chart. You can seek out new opportunities for growth and involvement. And you can make connections between organizations. With the right volunteer opportunity, you’ll gain experience setting a vision, developing strategies, raising funds, motivating people, and reconciling conflicting perspectives—all essential leadership skills. And you’ll have the opportunity to practice those skills in a safe environment—and then apply them back at work to make yourself more visible and indispensable.

  • You’ll position yourself for promotion

    A volunteer opportunity outside of work is a great way to demonstrate your readiness for the C-suite. By sitting on the board of a local nonprofit, managing a community-based initiative, or organizing a volunteer program for your own corporation, you’ll be required to tackle many of the same issues faced by top executives within your company. Moreover, taking on a leadership volunteer role “send(s) the signal that you aspire to leadership potential,” says leadership coach Muriel Maignan Wilkins. Indeed, taking on the right volunteer opportunity can earn you recognition as a leader—helping you to get the promotion you desire.

  • You’ll do good for others—and for yourself

    Last, but not least, volunteering is vital to the health of our communities. You already bring so many skills to the table, and using them for the greater good makes the world a better place. At the same time, serving others gets you out of your own head and puts your own worries and problems in perspective. Research has shown that volunteering helps people feel more socially connected, wards off depression, and may even contribute to better physical health like lower blood pressure and improved memory. So, do yourself some good by doing good!

This article was published on The Glass Hammer.

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Widening Circles

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Widening Circles

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The passage below was first written in 1955 by Anne Morrow Lindbergh in her book “Gift from the Sea.”  They were brought to my mind recently in the horrors of this past week. 

As a bit of context, Anne was born in 1906, and was married to Charles Lindbergh, was herself an aviator, acclaimed author, and mother.  This would put her grandmother’s era (which she referenced below) in the late 1800s.

She writes:

“The world is rumbling and erupting in ever-widening circles around us.  The tensions, conflicts, and sufferings even in the outermost circle touch us all, reverberate in all of us.  We cannot avoid these vibrations.

But just how far we can implement this planetal awareness?  We are asked today to feel compassionately for everyone in the world, to digest intellectually all the information spread out in the public print, and to implement in action every ethical impulse aroused by our hearts and minds.  The interrelatedness of the world links us constantly with more people than our hearts can hold.  Or rather – for I believe the heart is infinite – modern communication loads us with more problems than a human frame can carry.  It is good, I think, for our hearts, our minds, our imaginations to be stretched, but body, nerve, endurance, and life-span are not elastic.  My life cannot implement in action the demands of all the people to whom my heart responds.  I cannot marry all of them, or bear them all as children, or care for them as I would my parents in illness or old age.  Our grandmothers, and even – with some scrambling – our mothers, lived in a circle small enough to let them implement in action most of the impulses of their hearts and minds.  We were brought up in that tradition that has now become impossible, for we have extended our circle throughout space and time.”

I can not speak for my great-great-grandmother, but I wonder if her trials and that of her immediate circle were more manageable and more actionable than what we face today, as Anne supposed.  Today, we have the world's tragedies pitted against the same body, nerve, endurance, and life-span that could shoulder a lesser load, but crumble under the weight of today's news cycles and headlines.  Or at least that is how I have felt this week.

In times like this, I want to go back to my immediate circle.  Where actions can be taken and progress felt.   Start there and fan out again, as I have strength.  My compassion is strong.  My conscious is pricked.  My empathy is stirred.  And my weakness is revealed.

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Lessons In Retail Marketing From My Daughter’s Birthday Party

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Lessons In Retail Marketing From My Daughter’s Birthday Party

It was a Throwback Thursday on Facebook, and the picture that popped up was of my daughter’s seventh birthday.

That year, the jewelry and accessory store Charming Charlie’s had opened in a local shopping center and had captured her imagination. I swear she could hear angels singing when she walked into the store that a friend dubbed the “IKEA of jewelry,” for its low prices, overwhelming product selection, and color-coded simplicity.

So that year, my daughter made an unusual request. She wanted to hold her birthday party at Charming Charlie’s. This is not a birthday party location. They have no seating. No party rooms. No catering packages. It is a retail store. I tried to talk her out of it, but when she was persistent, I thought I’d call the local manager and see about possibilities.

The manager was enthusiastic (although not sure how it would all work), and we started planning the event. She set up a small table in a corner of the store to organize. I limited the guest list and invited some girlfriends to be grownup chaperones. We planned a scavenger hunt around the store, a fashion show (where the girls picked accessories after getting different prompts like “fashion designer” or “your mom”), and we took a lot of pictures.

The girls had fun spending their small gift cards before we headed across the parking lot to a restaurant where dessert was served and “Happy Birthday” was sung.

And the whole experience taught me something about retail and GenZ (which is the emerging generation of my children).

• Shopping is an experience. Retail is a place: My daughter did not understand at all why a retail location couldn’t be an amusement park. She was entertained there and liked the shopping experience so much, she wanted to do it with friends and call it a party. To her, Charming Charlie’s represented an experience. I think that is the future of brand retail. Not just to move product in a location (and trust me, the company benefitted from our party being there that day), but to create a lasting experience and build the brand.

• Shopping is personal and expresses the shopper. Retail is impersonal and reflects the brand: Sure, she is a strong-willed 7-year-old, but my daughter thought the store was there to serve her and her friends. The shopping experience she wanted was a social one. And with some creative maneuvering, that is what we achieved. The store, in fact, was not built for her. And certainly not built for her birthday party. But the shopping experience we orchestrated absolutely was.

Today’s options for shopping and product procurement have never been broader. There are stores you can go to, websites you can visit, apps you can browse, styles you can pin, there are stylists you can hire, pop-up stores to discover, showrooms to browse, appointments with designers to make, and programs you can subscribe to. The choices are endless, and we expect more to come once Uber and Lyft drivers or drones start making package deliveries.

This creates opportunities in retail that cross beyond the brick-and-mortar stores to the full range of customer engagement that is possible. This also creates opportunities for the retail stores to become more experiential, more visual, more engaging--the kind of experience that you can’t have online or on social media.

Perhaps it won’t be long before retailers start offering birthday parties, bridal showers, and other milestone events.

This article was published on CMO.com.

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Labels Matter

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Labels Matter

If you are a start-up, how do you talk about your business?  Are you building a company? Hatching a company?  Founding a company? Planting a business?  Disrupting an industry?  What does this say about where you are focusing your time and energy?

If you are in a more established company, what language do you use?  Are you growing a company?  Managing a company?  Leading a company?  Transforming a company?  Leading a turn-around?  Scaling a company? Leading a team?  Building a sustainable business?  Are you creating wealth for shareholders?

If you are exiting a company or business, how do you describe that?  Are you divesting?  Are you stepping back?  Are you stepping away?  Are you implanting an exit plan?  Are you just not showing up anymore?

The words you use matter.  Think about how you describe your business and what that says about you.

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Panel Discussion at SID's Display Week 2016

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Panel Discussion at SID's Display Week 2016

Left to Right: Paul Apen, Chief Strategy Officer at E Ink Corporation, Greg McNeil, Vice President at Flex, Jennifer Davis, Chief Marketing Officer at Planar/Leyard International, Steve Squires, Chief Executive Officer at Quantum Materials Corporati…

Left to Right: Paul Apen, Chief Strategy Officer at E Ink Corporation, Greg McNeil, Vice President at Flex, Jennifer Davis, Chief Marketing Officer at Planar/Leyard International, Steve Squires, Chief Executive Officer at Quantum Materials Corporations, Al Green, Chief Executive Officer at Kent Displays, and Sri Peruvemba, Head of Marketing at SID

At SID's Display Week 2016 in San Francisco last week, Jennifer Davis took part on the panel of an Exclusive CMO Forum where industry experts shed light on market trends, solutions for supply chain challenges, industry best practices- and much more. 

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How to Package One-Time Events for Permanence (Just Like the NBA)

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How to Package One-Time Events for Permanence (Just Like the NBA)

Recently I heard NBA Commissioner Adam Silver speak about how professional basketball coverage is perishable. Even though games can be streamed days after they are actually played, they rarely are.

Silver said that years ago, games that were played in Los Angeles on Thursday would be played in prime time internationally on Friday, with local commenters creating new wrap-around context for the game, because the final score wasn’t already known globally. That is simply no longer the case.

With the internet, fan apps and feeds, and social media properties, basketball fans can get real-time updates and know the score as the baskets are made. The internet has, once again, revolutionized an industry.

Silver did mention something they have done to fight this trend and keep their content relevant for viewers long after the final score has been posted. He called it “packaging for permanence.” The edited video of game highlights and the coverage of the slam dunk challenge are examples of this.

This same principle and practice can be applied to event-based content for your company. After all, trade shows, product announcements, and grand opening coverage can be just as perishable as a basketball game.

Here are some ways that content marketers can follow the NBA’s lead and package for permanence:

Take photos and videos from the event and use them for general marketing

With all of the preparation that goes into events, companies are often looking their best on event day. Don’t let the moment slip away without making the most of it. Capitalize on your hard work and capture as many photos and videos as you can for later use in your marketing materials.

  • Tip: When you post your photos to social media, be sure to include your company logo as a watermark – this will increase brand recognition and provide extra information for viewers who might come across your photo without other context.

Create an infographic (think scoreboard) of the highlights of the event

Want to communicate with your customers and stakeholders quickly and effectively about the event? Use infographics. If your event’s results aren’t quantifiable, you can create a text-based infographic. If you had an event that produced data, use it for an attractive graph or chart that shows the success of your company.

  • Tip: If you don’t have a top-notch in-house graphic designer, this is a good time to contract with a gifted expert who can bring the creativity that will make your graphic compelling.

Publish an event recap and send it to customers

Write a news report about the event. Capture the highlights in writing, add some photos, include the infographic if you made one, and send the recap out to your customers and post it online.

  • Tip: Less is more. Don’t give in to the temptation to write down all the details or list all the attendees. Keep the newsletter short and sweet and only include the real highlights.

Create a recap video and post it on the company Facebook, Twitter and website so that customers who weren’t there can have an idea of what went on

There are bound to be amazing moments at your live event. Don’t let them perish on the spot. Capture them on video and repackage that video as a recap, a comedy video of a funny moment, a bit of wisdom if something wise was shared at your event, etc.

Each shorter video can be shared on your company’s social media channels and emailed out to customers and stakeholders.

  • Tip: If you have enough content to make several short videos, do it. You will get more views, and different clips will appeal to different viewers.

In the world of instant information where events are over as soon as they are over, it is still possible to capture them and extend their shelf life. Plan to package permanence for content marketing success.

This article was posted by The Business Journals.

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The True Value of Experience

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The True Value of Experience

This weekend, some of our friends were having car trouble.  They had ruled out a dead battery or a low gas tank and they resigned themselves to call roadside assistance.  The tow truck arrived and before it was hitched up, the technician did some trouble-shooting.  He then shimmied under the car and tapped the starter with a hammer.  It started right up.  If they had gotten a bill for this service incidence, the invoice might have read:

                    $1 – hammer tapping

                    $499 – knowing where to tap the hammer

Never undervalue experience.

Each of us have had similar experiences when bringing in an expert has made all the difference.  Costs avoided.  Disasters averted.  Downtime reduced.  Customers delighted.

And yet, we all romanticize the do-it-yourselfer.  Those Pinterest-fueled upstarts who can tackle professional-grade projects and make it look easy.  There are television networks to celebrate their accomplishments.  These shows give us confidence.  Maybe even over-confidence.  After all, we are seeing huge transformations in a 30 minute show.  A few time lapse videos between the opening credits and the big reveal.  That is certainly true in the personal world.

But it is also true in the professional world.  Sometimes executives find it tempting to think they can do marketing, business development or even legal work, without trained experts.  It is an all-too-common scenario to over estimate our own abilities and our time and to experience “Pinterest fail” type experiences in the work world.

So, when do you call in an expert?

1. When the risk of being wrong is extreme.

This obviously applies to litigation or regulatory compliance issues or any area where specialty knowledge is required, but it also applies to areas where the strategic risk is high.  If you can experiment with little impact, then, by all means, feel free to do so.  When you need a decision that is warranted or that requires technical expertise, call in the guru.

2. When time is of the essence.

Do you have a limited market window to get a product to market before big competitors sabotage your chances?  Then you might want a professional sales and marketing team with industry experience who can hit the ground running.  If you want to avoid delays in getting your product certified, setting up an efficient assembly line, or launching a new website, find someone who has done the work before and has a proven track record. 

3. When you are better suited for other priorities.

My grandpa, who has a contractor, told a story about how a doctor client of his took vacation time to paint his own house instead of hiring someone.  If he had worked that week, he could have paid a painter and had money left over, plus ended up spending more time than a professional. “It’s hard to beat a man at his own craft,” he would say.  Each one of us has things that we are great at and the more time we can spend doing those things, instead of doing a mediocre job, that others could do. Know what you are good at focus your time there.

This article was featured on LinkedIn Pulse.

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What does Times Square teach about Digital Signage?

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What does Times Square teach about Digital Signage?

Times Square, that historic and iconic spectacle in New York City, is in a class of its own.  It is digital signage on steroids.  It has a larger-than-life scale that is awe-inspiring.  It has a reputation and historic significance.  It is one of the most popular tourist attractions in the city and possibly the world.  It’s more famous than its namesake newspaper. It has taken over-development and made it into a feature.  And found a way to monetize that over-development with ongoing investment in new equipment and content.  Despite similar spectacles in Tokyo or London, it remains a one of a kind.

So, what can this teach us about digital signage in other environments?  Be awesome, tie into the uniqueness of the space, and be one-of-a-kind. And use those things to build a business model for success.

So, what can it teach us about innovating our businesses?  Be awesome, tie into the uniqueness that is inherent in the space, and be one-of-a-kind. And use those things to build a business model for success.

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Don’t say "yes," just because saying "no" is scary.

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Don’t say "yes," just because saying "no" is scary.

"Don’t say 'yes,' just because saying 'no' is scary."
- Isabelle Roughol talking about Volkswagon engineering cars to cheat emissions test instead of admit that they fell short of their public emissions goals

“Unable to reach the lofty PR goal, engineering chose to lie rather than disappoint the boss, which is how every other corporate disaster begins,” she continues.

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“I Do Love Fig Newtons”

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“I Do Love Fig Newtons”

There is a scene in the movie Talladega Nights, where the race car driver character played by Will Farrell, sells the advertising space on the windshield of his car.  “This sticker is dangerous and inconvenient,” he says. “But I do love Fig Newtons” (the advertiser whose logo was obscuring his views).

What are the Fig Newton ads that you see in the real world?  Ones that cross over the line.  They are everywhere.

Phil Lenger from Show+Tell recently presented at a conference where he showed a picture of advertising gone wild when no one was advocating for the customer or the space in the conversation.  Every single surface of a public market was covered in some kind of messaging or brand language.  How can we ensure that this doesn’t happen in the future?  Is the role of the space owners?  Of government or municipal entities? 

Usually a fan of small government, I think this is an area where governments or public entities need to set and enforce standards based on what the consumers in the community want to experience.  The advertisers don’t have the context to limit themselves.  The space owners have a conflict of interest.  The individual consumers are not powerful enough to set and enforce policy (and the tools that consumers have to use to encourage self-regulation or government intervention, which include organizing rallies, petitions, boycotts, or the like, aren’t very efficient and of marginal effectiveness in a noisy environment with a fickle “news cycle” driven attention span).

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Service Business Models

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Service Business Models

Software as a Service (SaaS) is all the rage today with companies like Salesforce.com racking up huge profits and trading multiples, and companies like Microsoft introducing their own versions of the same.  The same is true with people turning data insights into a business model (data-as-a-service or analytics-as-a-service).  But the “as-a-service” business model isn’t new.  Here are some examples of other products that have been sold as a service.

Alcohol-as-a-Service (AaaS): a bar

Food-as-a-Service (FaaS): a restaurant

Equipment-as-a-Service (EaaS): equipment rental and staging

Personal-hygiene-as-a-Service (PHaaS): beauty salons and barber shops

Reading-as-a-service (RaaS): story time at the library

Exit-as-a-Servce (EaaS): what a doorman does when you leave the hotel

Wayfinding-as-a-Service (WaaS): what the hostess does when she shows you to your table

Shelter-as-a-Service (SaaS): a hotel or even Airbnb

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Pursue Epic

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Pursue Epic

“We can’t really afford to spend time on things, unless they have a shot of being really epic." - Phil Libin, former CEO of Evernote, now with General Catalyst

That is true for each of us.  Time is the only commodity that is of limited supply to everyone.  Use it wisely.  Pursue epic.

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The Tragedy of the Captive Audience

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The Tragedy of the Captive Audience

Investors and advertisers love networks that have captive audiences.  They love that fuel dispenser toppers catch people when they are tethered to a gas station with an 8 foot hose.  They love that people waiting for a movie to start in a cinema have to watch something when the lights are down and their cell phones are put away.  The captive audience that can’t escape the message you are trying to deliver.

But, think about it from the user’s perspective.  Who wants to be captive? “I want to be a captive audience,” said no one ever. 

People want to be captivated, not captive.  It’s a higher calling that we should all strive for.

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